CHIFURE

Foundation

The trick to avoiding a flat look is using different thicknesses into a full coverage zone and a light coverage zone.

After Before
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What is foundation?

Covers the skin's trouble spots.Adjusts the complexion and creates a fine, smooth, and beautiful finish.Protects the skin from UV rays and dryness.

Plus One Use concealer for spots, dark circles under the eyes, and other areas you want to conceal.

Before applying powder foundation!

Plus One Use concealer for spots, dark circles under the eyes, and other areas you want to conceal.

Check here for details

Use about 2/3rds of the sponge

1. Take some foundation with the sponge

Hold the sponge flat, and lightly wipe the foundation. (three times is enough to cover the whole face)
Blot away excess on the back of your hand before placing the sponge on your face.

Full Coverage Zone. Apply firmly.Light Coverage Zone. Apply lightly.

Tips

Avoid a flattened makeup look!Use separate application techniques
◎Full Coverage Zone

Apply firmly in the center of the face, around the cheeks.

◎Light Coverage Zone

Apply lightly to the face lines. Apply lightly to the T Zone, which secretes sebum and causes makeup to wear off.

A uniform “paint job” application will make your face look flat...

Apply from the center lines to the outside of your face

2. Apply from the center lines to the outside of your face

Slide the sponge in three stages across the cheeks, from the inside outward.

Next, cover the nose and mouth area

3. Next, cover the nose and mouth area

Use the corner edge of the sponge for highly contoured areas like the nostrils and mouth area.

Apply to the forehead

4. Apply to the forehead

Apply lightly to the forehead, from the center line outward.

Apply to the eye area

5. Apply to the eye area

Use the corner edge of the sponge for the eye area. For under the eyes, turn your gaze upward and apply gently and lightly in a pressing motion.

Shade the face line

6. Shade the face line

Apply in a shading way toward the outer edges of your face.
Check for uneven application or places you may have missed.

Before

Ready! After

Finishing the base makeup will give you a fine, smooth, contoured and beautiful complexion.

Important Tip!

Point Select a foundation color that suits your skin!

Point Select a foundation color that suits your skin!

Check your foundation color not only on the back of your hand or the inside of your arm, but also along your face line near your neck. Check that it blends well both with your face and neck. The best color for your skin is one that doesn't highlight a difference between the two.

Use concealer to keep dark circles and spots from standing out

What is concealer?

◎Covers dark circles, uneven coloring, freckles, spots, etc., that cannot be concealed with makeup base or foundation, and creates a uniform complexion.

How to apply

Adjust the amount on the back of your hand.

Adjust the amount on the back of your hand.

Use the brush to apply to places you want to cover.

Use the brush to apply to places you want to cover.

Gently blend with your finger.

Gently blend with your finger.

  • Makeup Base, Color Control Base
  • Foundation, Concealer
  • Eyebrow
  • Eyeshadow
  • Eyeliner
  • Mascara
  • Cheek Color
  • Lip Color